The Devil Wears Prada 2 Is the Most Frightening Film of the Year
Two decades after the cerulean speech, the sequel arrives in a world where magazines, influence and power are no longer where the first film left them.
Tuesday, 13 October 2026
An editorial on modern power, brand behaviour, intellectual property, and market architecture.
Estd 2026
Where strategy leaves a mark.
Two decades after the cerulean speech, the sequel arrives in a world where magazines, influence and power are no longer where the first film left them.
Fragrance and beauty let a fashion house sell its name to millions who will never buy the handbag, and fund the runway that keeps the name worth buying.
Ton society feared her pen. Modern defamation law, platform rules and data protection would have plenty to say about it too.
Personalisation promised to show everyone what they wanted. In luxury, it risks showing everyone the same thing.
Luxury clients expect their tailor to keep a secret. They expect the same of the CRM, and regulators increasingly agree.
Costume dramas have become trend forecasters. The sales data, and the search data, agree.
The season’s grammar, decoded.
All Fashion stories →Why the oldest names in fashion are mining their past, and what newer brands can learn about building a memory worth selling.
Where code meets the cutting table.
All Tech stories →Personalisation promised to show everyone what they wanted. In luxury, it risks showing everyone the same thing.
What we watch, wear and worship.
All Culture stories →Costume dramas have become trend forecasters. The sales data, and the search data, agree.
The fine print behind the fine things.
All Law stories →Ton society feared her pen. Modern defamation law, platform rules and data protection would have plenty to say about it too.