Virtual Try-On, AI Fit, and the Law: The New Rules of Fashion Commerce
Augmented-reality try-ons cut returns and delight shoppers, while quietly collecting some of the most sensitive data a retailer can hold.
Tech
Where code meets the cutting table.
Virtual try-ons, data-hungry loyalty schemes, algorithms with opinions. A clear-eyed look at the technology reshaping how luxury is made, sold and remembered.
3 stories
The Algorithm Has Taste Now. Does It Have Judgement?
Personalisation promised to show everyone what they wanted. In luxury, it risks showing everyone the same thing.
The Digital Atelier: How 3D Sampling Is Rewriting the Fashion Calendar
Digital samples save fabric, freight and weeks of waiting, and change who gets to see a collection first.
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